The DG Murray Trust is a public innovator working to create an equitable South Africa where every person can thrive. Within DGMT, Hold My Hand and Rethink Your Drink are working together to support the National Strategy to Accelerate Action for Children (NSAAC).

Hold My Hand is a national campaign of action for children and teens, while Rethink Your Drink focuses on reducing alcohol harm and its impact on children, families and communities. Together, the two campaigns are responding to the NSAAC priority of protecting children and teens from abuse, violence, injury and harmful substances through social mobilisation and communication in communities.